Do you BAMFAM?
Most salespeople kill their own deals without even knowing it.
They reach out once,
maybe twice,
and when they don't hear back,
they move on...
But here’s the truth:
The fortune is made in the follow-up.
Facts:
48% of salespeople NEVER follow up.
Yet 80% of sales happen between the 5th and 12th follow-up.
Let that sink in.
Half of all salespeople never follow up even ONE TIME!
But most deals close after you've followed up AT LEAST five times.
Is it any wonder why most businesses struggle to grow?
Last week, Joe (one of my new Powell Coaching clients) thanked me for my persistence.
We'd been in touch for months before he joined.
"Most people would have given up on me months ago," he said.
But I never give up on people I know I can help.
And that's why I'm OBSESSED with Powell Coaching.
Watching business owners transform into the 10.0 version of themselves?
Nothing gets me more fired up.
The habits they build...
The knowledge they absorb...
The leadership skills they develop...
It's a total metamorphosis.
And it happens FAST.
That's why I love coaching so much.
Because if you truly believe in your service...
If you KNOW your offer transforms lives…
You have a moral obligation to follow up.
Think about it:
If you held the cure for cancer but were too “busy” or “polite” to call someone back...
You’d be letting people die.
Dramatic? Maybe.
True? Absolutely.
Three years ago, I was selling websites and SEO services.
One prospect kept showing interest but wouldn't commit.
I followed up.
And followed up.
And followed up again.
For SIX MONTHS.
When he finally paid, he admitted:
"I honestly didn't think you would stick with it. It was shocking. I've never been handled that way before."
That was 2.5 years ago.
He's still an active client today.
The money wasn't in the first call.
It was in the follow-up.
So how do you become a follow-up machine?
The BAMFAM Method
Book A Meeting From A Meeting
Never end a sales conversation without scheduling the next one.
Make it crystal clear:
What YOU will do before the next meeting
What THEY need to do before the next meeting
WHEN you'll meet again
This creates accountability and maintains momentum.
Some follow-ups might be scheduled months out.
That's fine.
What matters is having a system.
Level Up Your Follow-Up
Want to take your follow-up game from amateur to professional?
1. Add value with each touch: When I was selling SEO, I'd create custom Google review links for prospects and send them as part of my follow-up. Free value that demonstrated my expertise.
2. Automate what you can: Your follow-up system doesn't have to be manual. Use tools like GoHighLevel to schedule emails, texts, and reminders so nothing falls through the cracks.
3. Track everything: Keep your pipeline organized. Know exactly where each prospect stands and when you need to reach out next.
Professional salespeople don't rely on memory or sticky notes.
They build systems.
The difference between struggling businesses and thriving ones often comes down to this:
Are you following up consistently?
Or
Are you in that 48% that gives up after the first try?
If you're serious about growth, persistence isn't optional.
It's mandatory.
Because the fortune really is in the follow-up.
-Zack "BAMFAM" Powell
