Are you a shore spectator or a slope shredder?

Last fall, I went on a week-long surf trip to Nicaragua with my brother Riggs.

The moment we arrived,

I knew it was going to be special.

We stayed at this surf lodge owned by a guy named Mike.

The place was right on the ocean.

Wake up,

grab your board,

paddle out to the boat,

and head up and down the coast chasing waves.

(Mike snapped this pic of Riggs and I riding the same wave)

And not just one surf spot.

We hit different breaks every day.

Glassy water,

sun overhead,

and waves that made you feel like you were starring in your own surf documentary.

Now here’s the wild part…

We surfed six hours a day.

Every day.

Morning session.

Lunch.

Back out again.

Shoulders wrecked.

My arms were limp noodles.

You’d think you were done — and then another set rolls in,

adrenaline kicks up,

and you’re paddling like a madman to catch it.

By Day 7, most of the guys were sitting sessions out.

Exhausted.

Out of gas.

Completed roasted.

But not me. Not Riggs.

I was in the water every chance I got.

Totally exhausted...

but completely stoked.

On our final day, we hit this legendary spot called Panga Drops.

It’s known for these monster waves that break way out,

with long rides that hug the reef like a racetrack.

I was the first to jump off the boat.

Started paddling toward the break,

and out of nowhere I see it.

A MONSTER wave building in the distance.

My arms were jelly.

My back was fried.

I had no business chasing it.

But I paddled anyway.

And somehow…I caught it.

Dropped in.

Carved down the line.

Rode that thing all the way to shore — just flying.

It was Nicaragua giving me a parting gift.

A perfect wave to end a perfect trip.

When I finally completed the paddle back out, Riggs and Mike just stared at me:

"Dude, that was AWESOME."

It's a moment I'll remember my entire life.

But that’s not it.

That wave also taught me something I'll never forget.

The ocean doesn't care how tired you are.

It doesn't care about your excuses or your comfort zone.

The waves come whether you're ready or not.

The ONLY thing that matters is: 

are you in the water?

Your business works exactly the same way.

Opportunities are breaking around you CONSTANTLY.

Monster waves that could change everything.

But most entrepreneurs sit on the beach,

watching others ride wave after wave of opportunity. 

"I'm too tired."

"I'm not ready yet."

"I'll wait for perfect conditions."

Meanwhile, those of us paddling out daily are catching waves constantly.

If you don't have a business yet: Create an offer you'd ENJOY fulfilling. 

If you already have a business: How could you get your offer in front of MORE people?

The math is simple:

• Want to double your sales? Get your offer in front of twice as many people.

• Want better results? Make more offers.

• Want bigger opportunities? Paddle harder when you see a monster wave approaching.

Most people will never catch amazing waves because they're simply not in the water enough.

They don't make enough offers.

They don't talk to enough people.

They don't create enough opportunities.

Because here's the brutal truth…

I didn't catch that perfect wave in Nicaragua because I'm the world's greatest surfer.

I caught it because I was still in the water on day 7 when most people had given up.

I caught it because I positioned myself where the opportunities were flowing.

Are YOU positioned where opportunity is flowing? Or are you watching from the shore?

Get out there,

- Zack "Limp Noodle" Powell